Category: Creative Strategy

Product-Market Fit: What it is and Why It’s Crucial for Your Startup

Product-Market Fit: What it is and Why It’s Crucial for Your Startup

When you’re launching a startup, the single most important factor to consider before you do anything else is product-market fit. Without this, nothing else matters. Regardless of how outstanding your idea, team, or marketing plan might be, without a hungry market, your business is doomed to fail. That’s why it’s so essential to match your product with...

October 23, 2017October 23, 2017
4 Horrible Mistakes To Avoid When Launching Your Mobile App

4 Horrible Mistakes To Avoid When Launching Your Mobile App

Some think that there is no secret sauce when it comes to launching your newly completed app to the world. It’s easy to believe the old phrase, “If you build it, they will come.” Unfortunately, you’re not creating a “Field of Dreams”. Instead, you’re producing a product that should solve your customers’ problems and delight...

May 15, 2017May 15, 2017